Small business management (find attachment) Assignment

Small business management (find attachment) - Assignment Example For reason that it needs to monitor the customers’ marketing response to prove that indeed Mobile Plus Group Ltd., is a viable business endeavor. This feedback on how the market responds shall be used to evaluate the efficacy of the marketing effort and business structure that will cater to customer needs. Through feedback control, it will be able to identify which part of the business went according to plan or fell short of expectation and be able to apply remedial measures when required. II. Relevance of Selected Method of Control. Employing an effective control mechanism in Mobile Plus Group Ltd. will assure us that the performance of the business will go as planned. Through it, we will be able to measure actual performance and will also be able to apply corrective measures to ensure that the â€Å"business’s objectives and plans are being carried out† (Dixon, 2003). In determining the method of control to be employed, it is important to determine the objectiv e of a business at a given time. And to elect appropriate modality of control given the circumstances which in this case is the Feedback Control as the business is still in its introductory phase that needs to urgently capture enough market share to prove itself as a viable business entity. A. ... This will be aided by an effective Management Information System that will provide us with concrete data to analyze. Control will also be performed by soliciting written feedback from the customers through feedback form available in our outlet. C. How Control will be Effective The efficacy of monitoring actual sales versus target sales will give us an indication of the efficacy of our marketing drive and to validate our hypothesis about the market. If market performance fell short of expectation, we will be able to apply remedial measure to steer actual performance in the direction of planned performance. By soliciting the feedback of our customers, we will be able to determine which part of the business is doing well or fell short of expectation. As it is the vision of the company to leverage itself from the competition through customer service that is second to none, we will be able to determine if indeed our frontliner’s performance is in line with this vision and make nece ssary correction or retraining if actual performance fell short when compared to expectation. III. Risk Involved While there is a huge potential for our celphones having an 80 % market for them, we are not however without competition. This competition poses a risk to the business as customers have other alternatives to purchase their need for a handheld mobile device. There is also a direct competition with our products, meaning there are also other businesses selling the same product such as ours and priced competitively and could even be lower. Also, there is also a risk that the market may not respond to our marketing drive of providing them a celphone with two working SIM cards with a TV and game functionality. While this added functionality may provide them with convenience and

The Position of Japanese Women Employees In Post-bubble Era Essay

The Position of Japanese Women Employees In Post-bubble Era - Essay Example The author of the essay "The position of Japanese women employees in the post bubble era" assumes that globalization and bubble phase led to more integration of Japanese economy with the world economy facilitating higher growth rate in education, health and infrastructure industries. Women also have higher prospects to utilize this conducive environment for better representation in employment. However, their traditional factors slowed down the growth rate as Japanese society gives higher emphasis to marriage system and women have to devote much time for their family which led to higher proportion of resignations to jobs during marriage and child birth time. The basic challenges to prospects of women employment in Japan include child care issue, lack of encouragement to enter top management, higher proportion if unorganized sector and lack of strict implementation of equal employment laws. The representation of women at top management level is quite unsatisfactory and some strong meas ures have to be taken to enhance this. Moreover, the child care leave has to be provided to women employees for a long duration and it should be delinked to the employment and promotional prospects. Similarly, the education level of women in Japan have to be improved for making them well represented at senior management level. Lastly, some of the employment laws for women have to be strictly implemented for their better representation in employment and they should look in to the problems of women in part time jobs and unorganized sector.